Medical Advisory Board

Independent specialty physicians who review the accuracy of our education and content. They are advisors — not treating clinicians.

What this board is — and what it is not

Heyday's Medical Advisory Board is a non-clinical body. Its members review our consumer-facing education, articles, quiz logic and marketing claims for scientific accuracy, and review our written protocol templates against current specialty society guidance.

Advisory board members provide scientific and strategic guidance and do not provide clinical care, supervise Heyday clinicians, or participate in individual treatment decisions. No advisory board member establishes a physician–patient relationship with any Heyday patient, reviews any individual patient's chart or labs, or serves as a collaborating or supervising physician.

Clinical care on the Heyday platform is delivered by licensed nurse practitioners and physician assistants, supported by a collaborating physician of record, each engaged separately. See who provides care.

Benjamin Shekhtman, MD

Medical Advisory Board — Physical Medicine & Rehabilitation

MDPhysical Medicine & RehabilitationLicensed in New YorkAdvisory role — non-clinical

Dr. Shekhtman is a physical medicine and rehabilitation physician practicing in New York, with a clinical focus on musculoskeletal function, recovery and men's health. On Heyday's Medical Advisory Board he reviews consumer education covering recovery, performance, training and body composition for scientific accuracy, and flags language that overstates benefit or understates risk.

Advisory remit

Recovery, performance and body-composition education
Musculoskeletal and peptide-related claim review
Accuracy review of educational articles and quiz result copy

Fred Cohen, MD

Medical Advisory Board — Internal Medicine

MDInternal MedicineHeadache Medicine trainingIcahn School of Medicine at Mount SinaiAdvisory role — non-clinical

Dr. Cohen is an internal medicine physician with fellowship training in headache medicine, and holds a faculty appointment at the Icahn School of Medicine at Mount Sinai. He is one of a small number of headache specialists trained in both internal medicine and headache medicine. On Heyday's Medical Advisory Board he holds the internal medicine / primary care seat, reviewing our consumer education for whole-patient accuracy — comorbidities, drug interactions, when a symptom warrants primary-care workup rather than hormone therapy, and appropriate referral language.

Advisory remit

Whole-patient / primary care accuracy review, including comorbidities and interactions
Appropriateness of screening, workup and referral language
Literature currency review within his specialty

How editorial review works

Content is drafted by Heyday's editorial team, checked against primary literature and specialty society guidance, and submitted to the advisory board member whose specialty is relevant. The reviewer returns written comments on scientific accuracy and on any claim that overstates benefit or understates risk. Heyday remains solely responsible for what it publishes; a review is advisory and is not an endorsement of any individual claim, product, price or offer.

Reviewed pages carry a review date. When guidelines change, the page is re-reviewed and the date is updated.

Advisory board does	Advisory board does not
Reviews educational content and claims for accuracy	Evaluate, diagnose, treat or prescribe for any patient
Reviews protocol templates against published guidance	Review, sign or countersign any chart, order or lab result
Advises on service-line and scientific strategy	Supervise or collaborate with Heyday clinicians
Meets quarterly with Heyday leadership	Hold any title implying clinical authority over care

Open seats

The board is being built as specialty seats: urology (male sexual and reproductive health), sleep medicine (airway and obstructive sleep apnea), and endocrinology or obesity medicine. Internal medicine / primary care and physical medicine & rehabilitation are filled. Seats not listed above are currently vacant, and Heyday does not represent those specialties as covered.

Disclosures

Members of Heyday's Medical Advisory Board may hold an equity interest in Heyday Health LLC. Compensation is set at fair market value for advisory services and is not tied in any way to patient volume, revenue, prescriptions or referrals.

Have a question about our content?

Editorial and accuracy questions: team@heydaymd.com

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